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Future Cleaning Services
Specialists in the delivery of facilities management, contract cleaning and support services to commercial & public clients across the UK.
The brief
Future Cleaning Services identified the need to develop a more integrated marketing strategy and cohesive brand, something which would position the company as trusted professionals in their sector and which potential customers could identify with.
How we helped
We began by working on the branding, the primary objective being to develop a more modern identity supported by key positioning statements designed to resonate and engage. Our work included:
- Creation of distinct brand positioning statements
- Development of a modern, vibrant & flexible brand identity
- Graphic design for stationary, brochures & proposals
- Production of brand guidelines
The objective for the website intrinsically revolved around content, expanding and fine tuning to really clarify the companies services, expertise and national reach. The benefits of the website included the following:
- Responsive for desktop, tablet & mobile
- Content managed using ExactCMS
- Team member biographies
- Case studies and sector experience
- News
- Newsletter subscription
Having worked with Future Group for a number of years and having a good understanding of their business helped us to re-energise their brand and marketing activities. The website now offers a true representation of the company and confidently acts as an online ‘shop front’ for the business.
Working with the team at Exact Marketing proved to be straight forward and easy, they listened, understood and offered appropriate advice. The project ran smoothly from start to finish.
The identity refresh has really helped lift our brand to a higher level, the website has given us so much more confidence and has already contributed to new business opportunities.
Exact Marketing delivered quality work on time, to budget and overall exceeded our expectations.
Timothy Platt
Sales & Marketing Director